I was driving home from class, minding my own business, when I noticed the advertisment at the local drug store. The marquee sign proclaimed "READING GLASSES Buy 1 Get One FREE". As I drove by I noticed there were A LOT of cars in the parking lot. That made me laugh. I thought, 'What a great strategy for getting folks into the store. ' From that thought it was only a hop, skip and a jump to the idea for this blog: an open letter to the Granite State College Marketing Department. So here it is.
Dear Marketing Department,
Since Granite State College is New Hampshire's premier Adult Education School, it makes immense sense to market directly to the adult market. I am writing to express my interest in these activities by suggesting a new merchandising idea; reading glasses!
Now I do not want you to dismiss this idea outright, so take some time and think about it while I expand on the idea. I know, based on my attending classes, that a good portion of the student population is not your traditional college-aged student. We are more mature and as such our needs are not your traditional college-aged student needs. If we need pens or pads of paper, (which are the traditional merchandising items given out by EVERYONE,) we will buy them. So to capture our attention you have got to make it worthwhile to us.
The social reality is that reading glasses are becoming as inevitable as taxes. You could consider them the "It" item for our demographic. All the high tech gadgets are whiz-bang, but not essential to our age group. Give us something that is going to be useful while being unprententious. I am sure there is a vendor out there who will help craft a few styles of reading glasses which incorporate the school logo. And when we lose them, because we will, we will know exactly where we can get a new pair.
If this merchandising idea catches on, and I think it will, we could easily transition this idea from a merchandising device into a profit making venture; i.e. a replacement for the school ring. I'm just saying -- think about it.
Very Truly Yours,
Ellen Gagnon
Dear Marketing Department,
Since Granite State College is New Hampshire's premier Adult Education School, it makes immense sense to market directly to the adult market. I am writing to express my interest in these activities by suggesting a new merchandising idea; reading glasses!
Now I do not want you to dismiss this idea outright, so take some time and think about it while I expand on the idea. I know, based on my attending classes, that a good portion of the student population is not your traditional college-aged student. We are more mature and as such our needs are not your traditional college-aged student needs. If we need pens or pads of paper, (which are the traditional merchandising items given out by EVERYONE,) we will buy them. So to capture our attention you have got to make it worthwhile to us.
The social reality is that reading glasses are becoming as inevitable as taxes. You could consider them the "It" item for our demographic. All the high tech gadgets are whiz-bang, but not essential to our age group. Give us something that is going to be useful while being unprententious. I am sure there is a vendor out there who will help craft a few styles of reading glasses which incorporate the school logo. And when we lose them, because we will, we will know exactly where we can get a new pair.
If this merchandising idea catches on, and I think it will, we could easily transition this idea from a merchandising device into a profit making venture; i.e. a replacement for the school ring. I'm just saying -- think about it.
Very Truly Yours,
Ellen Gagnon
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